Privacy Policy

Personal data

On the RTB Nova Platform, we process your personal data when you visit a publisher’s digital properties. This processing is carried out to deliver our platform services, provided we have the necessary authorization from the publishers.

Below is an overview of the primary types of personal data we may process on the RTB Nova Platform to facilitate our services. The specific data we receive is largely dictated by the publisher you interact with. It’s important to note that we do not have access to your name, email address, or other personally identifiable information based on the data processed on our platform.

Digital Identifiers (Digital IDs): We may process unique identifiers linked to the digital properties you use. These digital identifiers include:

  • Cookie IDs: Unique identifiers assigned to cookies, which are small text files stored on your web browser when you visit a website.

  • Device Advertising IDs: Unique identifiers used for advertising on various devices, including mobile devices and Connected TVs (CTV). Examples include:

    • Identifier for Advertisers (IDFA) on Apple devices running iOS,

    • Android Advertising ID (AAID) on Android devices,

    • Google Advertising ID (GAID) assigned by Google Play services on Android devices,

    • Roku Advertising ID, LG Smart TV Advertising ID, Samsung Smart TV Advertising ID and other smart TVs Advertising ID’s.

  • Third-Party IDs: Unique identifiers owned by third parties, which may be linked to broad audience segments. These IDs may be shared with buyers to deliver more relevant ads based on your interests (e.g., sports or fashion).

Browser and Device Information: This includes details such as the type and version of your browser, browser settings (e.g., language and local time), user agent, IP address, device type (e.g., laptop, mobile, TV), model, manufacturer, operating system, and time zone.

Location Information: Imprecise geolocation data such as city, country, postal/ZIP code, or longitude and latitude with less than two decimal places. Publishers may also provide precise geolocation data, including longitude and latitude with three or more decimal places.

Other Data Provided to RTB Nova: Additional information that publishers may share with us to enhance advertising effectiveness. For instance, a publisher might provide details about your interests or general demographic information.

Purposes and Legal Bases for Processing Personal Data

We process your personal data to provide our platform services only when it is legally permitted and supported by a valid legal justification (Legal Basis). The following processing activities are based on your consent:

  • Ad Delivery: To display ads to you on publishers’ digital properties.

  • Ad Reporting: To ensure that ads are delivered to you accurately.

  • Cookie Syncing: To match our cookie IDs with third-party IDs for more effective ad targeting. When authorized to use a cookie ID, we attempt to match it with third-party IDs and cookie IDs. Cookie syncing facilitates the sharing and use of personal data between buyers and demand-side partners involved in digital ad transactions.

  • Impression Counting: To track the number of times ads are shown against a digital ID.

The following processing activities are based on our legitimate interests:

  • Ad Vetting: To prevent fraud, malware, and other inappropriate activities.

  • Troubleshooting, Optimization, and Product Improvement: To enhance our platform services and ensure correct ad delivery.

The following processing activity is based on our legal obligations:

  • Privacy Rights: To enforce your opt-out choices and uphold your privacy rights. For example, if you request the deletion of your personal data, we use your information to locate, identify, and delete it.

Sharing Personal Data

We may disclose, share, or sell (collectively, "Share") your personal data with the following partners to deliver ads to you:

  • Buyers: We share your personal data with buyers to source ads that may be relevant to your interests. Buyers may, in turn, share this data with their clients and partners to provide their services. Each buyer processes and shares personal data according to their own privacy policies, which may differ from this policy. To protect your personal data, RTB Nova requires buyers to comply with applicable data protection and privacy laws and implement user-focused privacy practices.

  • Identity Partners: At the instruction of publishers, your personal data may be processed by and shared with identity partners, independent companies that process online identifiers they collect independently from RTB Nova. For example, they may use these identifiers to group you into broad audience segments (e.g., age range 25-35, interests: cars). While we do not create these audience segments, our technology supports the delivery of these identifiers to buyers.

  • Vendors and Service Providers: Our third-party vendors assist in providing our platform services. For example, we use vendors for fraud detection, load balancing, and content delivery networks (CDN).

  • Legal Requirements: We may disclose your personal data to meet our legal obligations or when we believe, in good faith, that such disclosure is required by law.

International Transfers of Personal Data

RTB Nova is a global company headquartered in Canada, with data centers located in Canada, Europe, Asia, and the United States. To deliver our platform services, we may transfer your personal data internationally to any of these data centers or to any buyer’s data centers worldwide. We are committed to maintaining the security and confidentiality of your data during these international transfers, ensuring compliance with applicable data protection and privacy laws.

When transferring personal data outside the European Economic Area (EEA), the UK, or Switzerland, we implement appropriate legal safeguards. These may include using transfer mechanisms such as the Standard Contractual Clauses approved by the European Commission. If there is any conflict between this policy and the terms of such transfer mechanisms, the latter will prevail.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal or regulatory requirements. Upon your request, we will delete your personal data unless we are obligated to retain it to meet legal or regulatory obligations. Additionally, we may create and retain anonymized data, which we will continue to use in accordance with this policy.

Your Privacy Rights

To learn more about your privacy rights and how to exercise them, such as your rights to access, correct, erase, limit, or object to the processing of your personal data, please contact us.

Data Security

We recognize the importance of protecting the security, integrity, and confidentiality of your personal data and are committed to safeguarding it. Our comprehensive security program includes technical, administrative, and physical measures to protect your information from unauthorized access, disclosure, use, and modification. These measures include encryption, access controls at both technical and physical data center levels, and information security practices such as employee training on the safe handling of personal data. We regularly review our security policies and procedures to ensure your information remains protected. However, please note that no security measures are completely foolproof or impenetrable.

Changes to This Policy

We may update this policy periodically to reflect new technologies, industry practices, regulatory requirements, or other reasons. The date at the top of this policy indicates the most recent updates. If any changes are significant, we may take additional steps to notify you, as required by applicable data protection and privacy laws. We encourage you to review this policy regularly for the latest information on our privacy practices and to contact us with any questions or concerns.

Contact Us

If you have any questions, concerns, or complaints about the above or our privacy practices, please contact us at info@rtbnova.com or at:

Attn: RTB Nova Ltd

Strovolou, 77,

Strovolos, 2018, Nicosia, Cyprus